About

The idea

Inspired by the book "The Why Cafe" by John Strelecky, I wanted to create a brand with questions on the back to inspire people to dig deeper and to maybe start new conversations. Like why not question yourself a little bit more, the people around you, or even strangers?

 

Why "QUESTIONS MAGAZINE"?

I got the inspiration for the name from my old Tumblr account. Back then I used it to share pictures that inspired me and made me feel something. For me, that's what a magazine is for - to inspire people. I had this idea in my head that the people wearing these shirts are like these "magazines". Just by wearing them evoking something in them selfs and in other people. Like how many people would randomly read the question on your back and be like "Mmm is this a sign?".

 

The design

Through the rectangle on the back of the shirt, I was trying to give the look of a magazine cover. The idea was to have the question on top of the page and the space underneath to kind of fill it out with your thoughts or ideas in your mind. And I love how it looks like a crumpled sheet of paper when it's not iron.